Samsung Display recently announced a significant upgrade to its QD-OLED technology, claiming that its latest panel can achieve a staggering 4,000 nits of peak brightness. This would position it as the brightest OLED panel currently available in the market. However, based on past performance and testing, doubts linger regarding whether this ambitious claim will actually materialize.
Table of Contents
- Samsung QD-OLED Technology
- LG OLED Panels’ Performance
- The Quest for Peak Brightness
- Testing and Results
Samsung QD-OLED Technology
Samsung’s new QD-OLED panel is touted to be part of its 2025 television lineup, including models like the flagship Samsung S95F. Samsung claims that this update will deliver a remarkable 30% increase in brightness compared to last year’s model, which was already impressive at an estimated 3,000 nits.
LG OLED Panels’ Performance
In parallel, LG has made its own bold claims. The company has announced that its upcoming OLED panels will reach peak brightness of 3,700 nits. This anticipation builds the competition among top manufacturers, paving the way for brighter displays in the near future. The specifics regarding whether LG’s new technology will feature in models like the LG M5 or G5 are still under wraps.
The Quest for Peak Brightness
While both companies have made statements that would excite any tech enthusiast, skepticism remains about reaching such high brightness levels in practical usage. The term 4,000 nits, while groundbreaking, raises questions about whether this figure can be realized consistently across all viewing scenarios and conditions.
- Historical Performance: Previous claims by Samsung have not always matched real-world results.
- Measurement Conditions: Peak brightness figures are often derived from optimal conditions that may not reflect typical viewing.
- Consumer Expectations: Buyers should exercise caution and consider verifying brightness levels with reliable tests.
Testing and Results
The skepticism surrounding the claimed brightness figures is not unfounded. In personal tests of the earlier Samsung S95D OLED TV, peak brightness measured in at around 1,868 nits, which falls notably short of the previously announced 3,000 nits. The discrepancies arise from several factors:
- Picture Modes: Brands often advertise brightness based on Vivid or Dynamic settings, which are less suitable for regular use.
- Test Window Size: Manufacturers usually test brightness using smaller window sizes (2-5%), providing inflated results compared to broader patterns.
- Exceptional Models: While the S95D set a record for OLED TVs, achieving consistent brightness levels above 3,000 nits remains elusive, typically reserved for high-end mini-LED models.
Meanwhile, any forthcoming tests of the new S95F model will seek to provide more clarity on its capabilities. Despite the brightness claims, features like the new Glare Free 2.0 technology aim to enhance the viewing experience while addressing previous concerns regarding black levels.
As the CES 2025 event draws closer, the excitement surrounding advancements in display technology will continue to build. It’s essential for consumers to stay informed and critically evaluate the performance standards being set by major brands.
Stay updated with the latest news from CES by checking out our ongoing coverage, including stories on everything from 8K TVs to innovative smart home gadgets.
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