Autos and Vehicles

Kia’s EV4 Electric Saloon Revealed: Concept Roots Shine Through


Kia has revealed its much-anticipated EV4 model, invigorating the electric vehicle market with fresh options for enthusiasts and everyday drivers alike. Set to make further waves during an upcoming EV Day later this month, Kia will unveil more details about the EV4, alongside its PV5 van and a glimpse at the concept version of the compact EV2 – which is expected to be the smallest and most affordable offering in the current EV lineup.

  • Model Variants: Both saloon and hatchback versions are being introduced.
  • Future Unveilings: The upcoming EV Day promises additional specifications and insights.
  • Concept Evolution: The production-ready EV4 stays true to its original design concepts.

Design Features and Market Appeal

The new EV4 stands out, harnessing elements from Kia’s iconic ‘Tiger Face’ front end, which has been adapted and refined in the latest iterations of the EV6 and the EV3. Characteristic sharp lines define the overall look of the EV4 family, particularly accentuated on the saloon version’s elongated silhouette. This approach to design not only offers aesthetic appeal but also aligns with contemporary automotive trends that prioritize both style and functionality.

Market availability is designed to maximize reach: it is anticipated that the saloon variant will be offered globally, including in the US markets, while the hatchback caters primarily to the UK and European audiences. This strategic differentiation aims to broaden the appeal of Kia’s electric offerings by catering to diverse consumer preferences.

Kia EV4

(Image credit: Kia)

Technical Specifications and Expectations

The EV4 is expected to utilize the same E-GMP platform as its predecessors within Kia’s electric range, promising compatibility with various battery options. Preliminary rumors suggest that customers may choose between a 58kWh or 81kWh battery, providing flexibility depending on individual driving needs.

Although precise charging speeds remain undisclosed, insights from other models in Kia’s lineup provide some context. For instance, both the EV6 and EV9 can achieve charging rates of up to 350kW due to their advanced 800V architecture. In contrast, the more recent EV3 and forthcoming EV5 offer charging capabilities of 128kW, leveraging a 400V architecture. Details regarding the EV4’s charging speed will likely be clarified during the forthcoming events.

Inside the EV4, aesthetics merge with functionality, following the minimalist design philosophy seen in the EV3. The emphasis seems to be on spaciousness and comfort, ensuring ample room for modern screen technologies and features designed to enhance the driving experience.


Kia’s Commitment to Electric Vehicles

Kia’s decision to expand its electric vehicle offerings with both saloon and hatchback options signifies its commitment to a broader strategy aimed at appealing to a wider audience. By introducing variations, Kia positions itself to meet the needs of different market segments while enhancing its reputation as a leading player in the electric vehicle sector.

Recent launches have been complemented by a lineup that includes SUVs of varying sizes, the sports-oriented crossover EV6, and the upcoming city-friendly EV2. This diverse array allows consumers to choose an electrified option that aligns with their lifestyle and preferences.

  • Targeted Pricing: The EV2 is poised to compete with models like the Renault R5 E-Tech in the £25,000 ($30,000/AU$50,000) range.
  • Premium Offerings: The high-end EV9 seven-seat SUV is set to start around £77,000 ($73,900) in the U.S.

Kia’s electric vehicle strategy appears robust, driven by a clear vision for a future dominated by battery-powered mobility. Notably, the company’s all-electric sales have risen consistently year-over-year, accounting for 21% of total sales in the third quarter of last year. This upward trajectory underscores the shifting consumer preferences towards electrification.

Furthermore, Kia has set ambitious goals for the future, aiming to launch a total of 15 EV models by 2027, which will include a new range of commercial vehicles powered by batteries. By 2030, the company plans to achieve a target of 1.6 million EV sales globally.

Kia EV4 interior

(Image credit: Kia)

In a landscape defined by rapid technological advancements and increasing environmental awareness, Kia’s strategic foresight in transitioning to electrification is commendable. By steadfastly pursuing innovation and sustainability, Kia is well-positioned to thrive in the evolving automotive industry.

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